JA Marketing Principles 2^®

JA Marketing Principles curriculum cover

High School

Implementation:
Classroom Based
Virtual

Pillars of Student Success

Work Readiness High Work Readiness

Entrepreneurship Moderate Entrepreneurship

Financial Literacy Minimal Financial Literacy

JA Marketing Principles 2, part of the JA High School Experience courses, is a one-semester, teacher-led course in which high school students learn about marketing in the world around them and potential careers in the field. Volunteers engage with students through a variety of activities that may include subject- matter guest speaking, coaching, or advising for case study and project course work.

This course has received California A-G approval from High School Articulation, Office of Undergraduate Admissions, University of California.

Following participation in this course, students will be able to:

-- Learn the necessary concepts applicable to state and national educational standards.
-- Apply these standards-based concepts to the real world.
-- Synthesize elective concepts through cumulative, tangible deliverables (projects).
-- Analyze a business situation or principle through the use of a case study.
-- Demonstrate the skills necessary for future career pathway success.

JA Marketing Principles 2 is part of the JA Work and Career Readiness Pathway. The course is a blended model that includes teacher-led content, volunteer-led opportunities, and self-guided content to support flexible implementation options. JA Marketing Principles 2 is available in classroom- based or remote live implementation. Robust support materials are available for teachers, including a pacing guide for semester-long implementation. . Your local JA area may have the opportunity to support interested districts that have formed a relationship with post-secondary institutions to facilitate dual credit.

As part of this course, JA teachers and volunteers are encouraged to use the resources available in JA Connect™ Learning Pathways, located at connect.ja.org. This self-guided experience includes interactives, JA Digital Career Book™, and games and apps for student use.

JA programs support national and state standards in reading, mathematics, social studies, and work and career readiness. See below for more information on alignment with national and state standards.

Virtual Implementation

Remote live implementation is available for JA Marketing Principles 2.

Program Resources

Download: JA Marketing Principles 2 Course Overview and Outline

Related Program Supplements

JA High School Experience Overview

Alignment with State and National Standards

Common Core Standards

For those states that follow common core standards, Junior Achievement’s curricula have been reviewed for alignment with these standards! Learn more by selecting the appropriate grade level below.

Main Correlation and Standards Page

National Standards

While educational standards are determined primarily at the state level, many national standards serve as guidelines for the development of these state standards. See how Junior Achievement curricula align with the national standards listed below.

Main Correlation and Standards Page

State Standards

Junior Achievement curricula are created to align with state standards. To see how our programs align with your state’s standards, explore the options below.

Main Correlation and Standards Page

Scope and Sequence

Junior Achievement learning experiences cover financial literacy, career and work readiness, and entrepreneurship. Our extensive scope and sequence helps explain how our programs cover these subjects at various grade levels.

Main Correlation and Standards Page

Request a Presenter to Teach Curriculum

A Junior Achievement Volunteer teaches students

Junior Achievement lessons are delivered by volunteers from the community. These presenters are prepared by JA to facilitate engaging learning activities that focus on financial literacy, work and career readiness, and entrepreneurship. This results in an enriched learning experience that helps students make the connection between what they learn in school and the world outside the classroom.

Steps to Request a Presenter

1) Request Info

Once you’ve decided to have a JA volunteer in your classroom, fill out the form on this website. You will receive information on next steps.

2) Pick Schedule

You will be able to coordinate a schedule that works for your class either online or in conjunction with a JA representative.

3) Meet Presenter

Once a volunteer is identified for your class, JA will connect you with the presenter to discuss roles, expectations, and logistics.

4) Empower Students with Standards-Based Education

After all details are in place, the JA volunteer will deliver lessons to your students either virtually or in-person.

Request Information about this Learning Experience

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