Purpose, Values & Principles
Taken together, our Purpose, Values and Principles are the foundation for P&G’s unique culture.
Throughout our history of over 181 years, our business has grown and changed while these elements have endured, and will continue to be passed down to generations of P&G people to come.
Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires P&G people to make a positive contribution every day.
Our Values reflect the behaviors that shape the tone of how we work with each other and with our partners.
And Our Principles articulate our unique approach to conducting work every day.
We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.
Learn more here: https://us.pg.com/who-we-are/